BRAND GUIDELINE

GPU Audio is a technology infrastructure company that has created the world’s first GPU-based platform and technology stack for audio processing, unlocking GPU’s power for over 40M+ music and sound producers around the world.

This concept explores a logotype that draws inspirations from the lightning fast results brought by GPU process power. The goal is to introduce the logotype that best represent the strong confidence in results and refers to the diversity of solutions, satisfying emotions and user experience benefits. The combination of high quality steel, deep sky blue and orchid purple reflects the true passion to the high quality sound with confidence in results. And lightning in a letter ‘G’ makes it fast – lightning fast.

Symbol Clearspace

The symbol clearspace is defined here. The clearspace is used if the symbol is placed next to any other graphic element. The defined clearspace prevents any other logo or graphic form encroaching on the GPU Audio symbol. This will retain maximum logotype legibility and clarity.

BRAINGINES Logo

While our brand is GPU Audio it originally comes from BRAINGINES team. Therefore in some cases both symbols could be used. In this case the clearspace guidelines should be used as well as preposition ‘by’.

To high light main ideas or to outline an element connected with GPU Audio brand please use these colors.

In basic elements (shapes, boxes, lines) it is preferable to use gradient.

To show the contrast please use main and secondary highlight colors. Kind reminder –orchid purple is always the main tone.

There is no need in too colorful palette. The content is powerful enough, thus, make it simple.

Tomakeanoverallexperiencefilledwithbrandfeelingsomebasicrulesshouldberemembered:

• It is preferrable that shapes should have straight corners, which could be angled for highlighting content

• Round shapes may be used only in combination with icons or infographics

• It is preferrable for shapes to be combined with patterns

The main color remains purple, however accent and animation areas should be highlighted with gradient.

While our solutions are highly innovative, we are paying respects to the classics in our products. To smoothly integrate GPU Audio logo in to products another version was developed. 3D Bevel makes it an authentic part of our products.